Media: important role in inclusivity

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As a journalist, advertiser, or program producer, you have the opportunity to make a real impact: you can change perceptions and break down prejudices. By featuring people with disabilities and/or those with poor social integrationare , in your article, program, or advertisement, you contribute to a more inclusive and diverse society. Media plays a key role in how we see the world, and more and more companies and brands are recognizing the importance of inclusivity. By telling inclusive stories, you not only increase your impact but also reach a broader, more diverse, and engaged audience.

 

Making people with disabilities visible: that's why

 

 

• Contributing to inclusivity: By realistically and respectfully featuring people with disabilities and/or those with poor social integrationare in your program, article, or advertisement, you contribute to an inclusive society. This not only aligns with the social responsibility of the media but also with the ambitions of many companies and brands to embrace diversity.

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• Unique stories: People with disabilities and/or those with poor social integrationare have unique stories to tell: authentic, inspiring, and emotionally engaging. This increases the quality and impact of your article or program.

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• Broader audience:  You reach a wider audience and increase the involvement of different target groups.

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• Social relevance:  By creating an accurate image of people with disabilities and/or those with poor social integrationare you actively contribute to breaking down prejudices and stimulating social change.

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• Credibility: You increase the credibility of your program, newspaper, advertisement, or brand. This shows that you take the impact of your work seriously.

 

Practical tips for creating inclusive content

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• Realism and diversity: Show that people with disabilities and/or those with poor social integrationare, just like everyone else, have diverse personalities, talents, and lives. Avoid stereotypes and highlight different aspects of their lives.

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• Involve them: Work with people with disabilities and/or those with poor social integrationare and their families. Their experiences and perspectives contribute to an honest and realistic representation.

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• Focus on possibilities: Show that people with disabilities and/or those with poor social integrationare make valuable contributions to society. Present them in a positive light without portraying them as "heroes" or exceptions.

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• Use respectful language: Avoid terms like "suffer from" or "victim of" and choose neutral and respectful descriptions, such as "people with disabilities and/or those with poor social integrationare."

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• Inclusive Visualization: Show people with disabilities and/or those with poor social integrationare as full members of society. They are so much more than their disability!